Demand Bureau Media

Tracking & Attribution

Numbers that reconcile with your bank account

Every platform will claim the same conversion. We build the measurement layer first, so budget decisions are made on blended reality rather than five competing dashboards.

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Where it fits

Why this channel is won or lost

Add up the revenue reported by Meta, Google and TikTok and you will usually find a company doing considerably better than its accounting says. That gap is not a rounding error — it is where budget gets misallocated for months at a time.

We set up server-side tracking, get GA4 into a state where it can be trusted, and build a blended view that ties spend to actual revenue. Then we use platform numbers for what they are good at: in-platform optimisation.

What we run

  • Server-side tagging. Google Tag Manager server containers, with conversion APIs for each buying platform.
  • GA4 configuration. Event schema, conversions, channel groupings and data retention set up properly once.
  • Blended reporting. Spend, revenue and contribution margin in one view, reconciled to your commerce or CRM data.
  • Consent and privacy. Consent mode, PIPEDA-aware setup and documented data flows.
  • Incrementality testing. Geo holdouts, scaled-back tests and post-purchase surveys to sanity-check platform claims.
  • Dashboarding. Looker Studio or a warehouse view your team can actually read on a Monday morning.

The work

How we run the account

  1. 01

    Diagnose

    Every event traced from browser to platform. We document what fires, what duplicates and what is missing.

  2. 02

    Rebuild

    Server-side container, clean event schema, conversion APIs configured per channel.

  3. 03

    Reconcile

    Platform-reported revenue compared to your source of truth, with the delta quantified.

  4. 04

    Operate

    A weekly blended report that becomes the number everyone argues from.

Deliverables

What you actually get

All of it stays yours, in your accounts, if the engagement ends.

Measurement plan

Documented events, parameters and definitions your whole team shares.

Server-side setup

Deployed, verified and handed over with access in your accounts.

Blended dashboard

Spend to revenue to margin, refreshed daily.

Reconciliation report

Where platform claims and reality diverge, and by how much.

Questions

Tracking & Attribution, answered plainly

The three things prospective clients ask us most about this channel.

If you spend meaningfully on paid social, yes. Browser-side signal loss is large enough now that it changes which campaigns look profitable.

No, and be sceptical of anyone who says otherwise. It gets you a defensible blended number plus incrementality tests for the decisions that matter most.

We build with PIPEDA and Quebec's Law 25 in mind, using consent mode and documented data flows. We are not lawyers and will say so — we work alongside yours.

Related

Channels that usually run alongside

Meta Ads

Facebook and Instagram buying built for consolidated learning and stable CPA at scale.

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Google Ads

Search, Shopping, Performance Max and YouTube, structured so intent and discovery stay separate.

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TikTok Ads

Native-first buying with a creative engine built for a platform that burns through assets.

Explore

Tell us what the number needs to be

Send us the target and the constraints. We will tell you honestly whether we can hit it, and what it would take.

Book a strategy call hello@demandbureaumedia.com