LinkedIn Ads
LinkedIn is expensive. Measure it against pipeline
A $90 lead is fine if it closes and terrible if it does not. We connect LinkedIn to your CRM first, then optimise toward the leads that turn into revenue.
Where it fits
Why this channel is won or lost
LinkedIn has the best professional targeting available and the CPMs to match. The mistake most teams make is optimising to the cheapest form fill, which reliably produces a list of people who wanted the PDF and nothing else.
We build the audience carefully, run formats that suit how buying committees actually behave, and report on cost per qualified opportunity — with CRM data flowing back into the platform.
What we run
- Audience build. Firmographic and job-function targeting sized for reach, with suppression of existing customers.
- Format strategy. Document ads, single image, thought leadership and conversation ads matched to funnel stage.
- CRM connection. Conversions API and offline imports so LinkedIn optimises toward qualified pipeline.
- Account-based lists. Matched audiences from target account lists, with reach and coverage reporting.
- Creative for B2B. Copy that respects a technical buyer, without stock imagery or invented statistics.
- Nurture sequencing. Retargeting sequenced by content consumed rather than a single generic follow-up.
The work
How we run the account
- 01
Align
We agree what a qualified lead is with your sales team before anything launches.
- 02
Instrument
CRM connected, stages mapped, offline conversions importing correctly.
- 03
Launch
Top-of-funnel content to build the retargeting pool, direct response to the warmed audience.
- 04
Report
Cost per opportunity and closed-won by campaign, reviewed monthly with sales in the room.
Deliverables
What you actually get
All of it stays yours, in your accounts, if the engagement ends.
Audience map
Documented segments with size, cost and suppression rules.
CRM integration
Offline conversion imports verified against real opportunity records.
Content plan
What to publish, in which format, for which stage.
Pipeline reporting
Spend to opportunity to closed revenue, by campaign and audience.
Questions
LinkedIn Ads, answered plainly
The three things prospective clients ask us most about this channel.
Below CAD $8,000 a month it is hard to gather enough data to optimise on anything but cost per lead. Above that you can start optimising toward pipeline, which is where the channel earns its price.
Forms convert better and qualify worse. We usually run both, then compare downstream close rates rather than cost per lead.
Expect leads within weeks and a credible pipeline read at one full sales cycle. If your cycle is 90 days, judging LinkedIn at day 30 will tell you nothing useful.
Related
Channels that usually run alongside
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ExploreGoogle Ads
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ExploreTikTok Ads
Native-first buying with a creative engine built for a platform that burns through assets.
ExploreTell us what the number needs to be
Send us the target and the constraints. We will tell you honestly whether we can hit it, and what it would take.