Taboola & Native
Native works when you police the supply
Discovery platforms will happily spend your budget on sites that never convert. The work is in the block list, the landing page and the bid discipline — in that order.
Where it fits
Why this channel is won or lost
Native discovery buys attention from people who were not searching for you. That makes it useful for top-of-funnel scale and dangerous without control. Left alone, delivery drifts toward cheap, low-quality supply, and the account looks like it is working right up until you check the back end.
We manage native the way a media buyer manages any open exchange: tight site-level reporting, block lists reviewed weekly, and creative-to-page continuity so the click has somewhere to go.
What we run
- Publisher control. Site-level performance review with weekly block list updates and allow lists for proven supply.
- Advertorial pages. Long-form pages written for cold traffic, with the offer placed where the reader is ready for it.
- Creative testing. Headline and thumbnail matrices — the two variables that move native CTR and cost most.
- Bid management. CPA-target bidding with manual overrides at site level where the algorithm is too generous.
- Multi-platform. Taboola, Outbrain and comparable native supply run against the same CPA target.
- Lead quality control. Downstream reporting so cheap leads that never close are treated as the cost they are.
The work
How we run the account
- 01
Audit
Site-level spend and conversion mapping. Most accounts have a long tail quietly consuming a third of the budget.
- 02
Build
Advertorial page drafted, tracking verified, block list seeded from known low-quality supply.
- 03
Launch
Headline and thumbnail matrix live, bids set conservatively while the CPA picture forms.
- 04
Prune
Weekly block list review, bid adjustments by site, creative rotation on the winners.
Deliverables
What you actually get
All of it stays yours, in your accounts, if the engagement ends.
Managed block list
A living list you keep, seeded from our cross-account experience.
Advertorial landing page
Written and built for cold discovery traffic, tested against your current page.
Site-level reporting
Performance by publisher, not just by campaign.
Creative matrix
Headline and thumbnail combinations with a clear read on which pairing drives cost down.
Questions
Taboola & Native, answered plainly
The three things prospective clients ask us most about this channel.
For the right offer, yes — it reaches people paid social has saturated. It needs harder policing than social, and a landing page that does the selling, because the click arrives with no intent behind it.
Plan on four to six weeks. The first fortnight is mostly buying data about which publishers matter, which is why we start with conservative bids.
Yes, and other discovery supply. We usually start on one platform, prove the offer and page, then expand once the CPA is stable.
Related
Channels that usually run alongside
Meta Ads
Facebook and Instagram buying built for consolidated learning and stable CPA at scale.
ExploreGoogle Ads
Search, Shopping, Performance Max and YouTube, structured so intent and discovery stay separate.
ExploreTikTok Ads
Native-first buying with a creative engine built for a platform that burns through assets.
ExploreTell us what the number needs to be
Send us the target and the constraints. We will tell you honestly whether we can hit it, and what it would take.