Performance marketing · Toronto, Canada
Demand Bureau Media plans, buys and measures paid media across Meta, Google, TikTok, Taboola and programmatic — for brands that need the spend to answer to revenue, not impressions.
Illustrative auction telemetry · sample data
What we run
We are channel-agnostic on purpose. Budget goes where it returns, and the reporting makes that decision obvious rather than debatable.
Facebook and Instagram buying built for consolidated learning and stable CPA at scale.
ExploreSearch, Shopping, Performance Max and YouTube, structured so intent and discovery stay separate.
ExploreNative-first buying with a creative engine built for a platform that burns through assets.
ExploreNative discovery buying with aggressive publisher hygiene and landing pages that carry the weight.
ExploreB2B demand generation measured on pipeline and closed revenue, not cost per download.
ExploreDV360 and CTV buying with real supply-path control and fraud-aware inventory selection.
ExploreConcepts, scripts and edits produced on a media cadence, briefed from account data.
ExploreGA4, server-side tagging and a blended model that survives cookie loss and platform inflation.
ExploreHow an engagement runs
The sequence matters. Most underperforming accounts we inherit skipped straight to launch on a measurement layer that was quietly broken.
We go through the last 12 months of spend, the tracking setup and the creative history, and tell you where the money went. You keep the audit whether or not we work together.
Account structure rebuilt, tracking verified event by event, creative briefed. Nothing launches on a broken measurement layer.
Campaigns go live against an agreed target CPA or ROAS. Prospecting and retention are reported separately from day one.
Budget moves on a weekly cadence, creative refreshes on a schedule, and every change is logged so you can see what we did and why.
How we work
Media accounts stay in your name and your billing. We are paid by you, so the only incentive we have is to make the spend work.
Selected work
Client names withheld under NDA. Figures are from the engagements described, measured on blended numbers rather than platform-reported ones.
Direct-to-consumer · Ontario
Spend had plateaued for three quarters with CPA drifting upward. We consolidated 14 campaigns into four, moved the conversion event server-side, and put a weekly creative cycle in place. The account cleared $110k a month within two quarters at a lower blended CAC than it started with.
B2B SaaS · North America
Marketing was reporting a $61 cost per lead while sales complained the leads were unusable. We imported CRM stages back into LinkedIn, changed the optimisation target and cut three audiences entirely. Cost per lead went up. Cost per qualified opportunity halved.
Subscription · Canada & UK
A discovery campaign looked efficient on platform. Site-level analysis showed a long tail of publishers producing signups that never billed. Aggressive block-listing plus a rewritten advertorial page moved the channel from break-even to genuinely profitable.
Common questions
If the answer to one of these rules us out, better to know now than after a proposal.
Most clients spend between CAD $15,000 and $500,000 a month across channels. Below roughly $10,000 a month, an agency retainer rarely pays for itself and we will say so.
A flat monthly retainer based on scope, or a hybrid of a base fee plus a percentage of spend above an agreed threshold. We do not take media rebates, and we do not mark up your ad spend.
No. After the initial 90-day engagement, we work month to month on 30 days' notice. Accounts stay in your name, in your billing, always.
The person you meet in the first call. We do not sell senior strategists and staff the work to juniors — every account has a named buyer who is in the platform daily.
Consumer e-commerce, subscription, financial services, education and B2B SaaS. We turn down categories we cannot buy responsibly, and we will tell you if yours is one where we would be learning on your budget.
We are based in Toronto and run campaigns for brands across Canada, the United States, the United Kingdom and the Gulf. Reporting runs on your timezone, not ours.
Send us the target and the constraints. We will tell you honestly whether we can hit it, and what it would take.